Cultivating great ideas.
Building successful brands.
We help entrepreneurs get to the “Next Level”, whether that is building a stronger brand, creating and executing a strategy for growth, or overcoming financial or operational problems. Sometimes getting to the next level means transitioning to a new generation of leadership, or even selling the business to a new owner. We have started, grown and sold our own businesses before. We’ve walked in your shoes. We can help.
Ray Hanson – Managing Director
Ray Hanson built the largest independent soft drink distributor in Oregon while still in his thirties. When he sold the business, he realized there had to be a better way. Since then, he has helped hundreds of entrepreneurs exit their businesses and realize their life dreams.
Bill Nootenboom – Managing Director
Bill Nootenboom traded a career in corporate law to follow a dream of running a family business. Since then he has started or run over a dozen businesses. Now he helps other entrepreneurs to build and capture lasting value in their businesses. He helps iconic local brands grow to their full potential.
The transition to new owners strengthened the culture of the company, improved relationships with its major supplier, provided financing for growth, and allowed a successful businessman to retire knowing his family’s legacy was safe in new hands.
Hood River Distillers was the first distillery in Oregon to open after prohibition. Their first products also came from the fruit of the Hood River Valley. HRD wanted to return to its roots – perfect fit.
Pragma Group developed multiple growth strategies, and tested each of them against the cultural and financial requirements of the business. Looking at every growth strategy known to restaurants, ultimately it was decided to split the company in two.
Pragma Group helped build a world-class marketing team, and spearheaded an effort to tell the brand story in a new way. We launched a campaign in Texas, where people are serious about their smoked meats.